A Place for Mom

Families navigating senior care move through high-stakes decisions involving urgency, trust, emotion, availability, and several human participants. Providers and advisors work inside the same system from different positions.

I lead Product Design and Research across connected family, provider, and advisor journeys, setting the experience direction and research agenda for high-stakes care decisions.

The work connects brand expression, design foundations, research practices, product quality, and responsible AI evaluation so teams can prototype, learn, and scale without losing the human context.

The work is current, so this project overview intentionally stays at the level of public remit and leadership approach. Proprietary strategy, research, customer information, and performance data are not published.