Current leadership · April 2026 — Present
A Place for Mom
Leading Product Design and Research across the family, provider, and advisor experiences behind senior-care decisions.
Context
Families making senior-care decisions face urgency, emotion, uneven availability, and several people with different roles. Providers and advisors work inside the same system from different positions.
Design and research leadership
I lead Product Design and Research across connected family, provider, and advisor journeys, setting the experience direction and research agenda for high-stakes care decisions.
Operating foundation
I connect brand, design systems, research, product reviews, and AI evaluation so teams can test ideas quickly without losing sight of the family.
Connected case studies
Related work
Leadership perspective
Further reading
AI · Design leadership · Product teams
The design job is becoming more strategic, technical, and systems-oriented
AI speeds up product development. The harder shift is how teams frame problems, evaluate prototypes, and make decisions across disciplines.
Product strategy · B2B · Consumer
One product, different worlds: consumer, B2B, and enterprise design
Why changing the audience changes the product's promises, evidence, pace, and definition of simplicity.