Profile

About Karim Naguib

Design executive leading products, teams, and research from zero to one to global scale.

What I do

I build products, teams, and the systems that help them learn. Over 15+ years, I have worked across consumer, B2B, enterprise, SaaS, marketplace, and AI-powered experiences—from early product formation to products serving people around the world.

I currently lead Product Design and Research at A Place for Mom. Before that, I led design organizations and product areas at Indeed, worked across traveler and partner experiences at Booking.com, and co-founded an education platform.

My leadership philosophy is collaborative and practical. I partner with product, engineering, data, and business leaders to clarify the problem, connect customer evidence to strategy, and give teams enough context and trust to do strong work.

How I lead

I care about four connected outcomes: healthy teams, a clear product direction, reliable execution, and products that genuinely help the customer. If one is missing, the others eventually feel it.

I have built and scaled multidisciplinary organizations across design, research, content design, and design technology. I am comfortable inside ambiguity, but I do not think ambiguity should become a permanent operating condition. The work is to make the important decisions, measures, and tradeoffs visible.

Leadership & organizations

Building multidisciplinary design and research organizations, developing managers, creating operating clarity, and partnering with product, engineering, and data leaders.

0→1 to global scale

Moving between early product formation, product-market-fit exploration, growth, experimentation, and the systems needed to scale established products.

Consumer, B2B & enterprise

Designing for people making everyday decisions and for businesses navigating complex workflows across travel, hiring, education, marketplaces, and family care.

Global and cross-cultural products

Bringing a native Arabic perspective to localization, international research, personalization, and left-to-right and right-to-left product experiences.

Research & experimentation

Combining qualitative research, behavioral data, experimentation, accessibility, and design judgment to make customer and business outcomes legible.

AI, platforms & ecosystems

Shaping AI-enabled experiences, two-sided marketplaces, integration platforms, partner ecosystems, and developer tools without losing the human context.

Global perspective

I am a native Arabic speaker who has designed and researched products across languages, markets, and cultural contexts. That includes left-to-right and right-to-left interfaces, MENA product strategy, localization, and international experimentation.

It has made me skeptical of universal defaults. A product can be translated without being understood. Strong global work begins when local context can influence the proposition and the product system—not just the final words on the screen.